Ade Gumilar IskandarLecturer • Author • Consultant • Trainer
Ruang Gagasan dan Refleksi

Pemikiran, Gagasan, dan Perspektif

Ruang untuk berbagi pandangan, analisis, dan refleksi mengenai pendidikan tinggi, pendidikan vokasi, tata kelola, kepemimpinan, serta transformasi organisasi.

Semua Tulisan Karya IlmiahOpini PendidikanPemikiran StrategisEsai dan Refleksi

Hasil Penelusuran

3 artikel diterbitkan
Pemikiran dan Gagasan
Karya Ilmiah

Higher Education Transformation Toward an Entrepreneurial University: Philosophical, Theoretical, and Practical Frameworks

This study examines the transformation of higher education institutions into entrepreneurial universities, analyzing their philosophical, theoretical, and practical frameworks. Employing a systematic literature review methodology, this study synthesized findings from recent scholarly publications to identify key characteristics, driving factors, and inherent challenges within this paradigm shift. The review results indicate that higher education institutions are increasingly prioritizing the development of entrepreneurial knowledge and skills among students through innovative curricula, including project-based learning and internships, leading to enhanced entrepreneurial self-efficacy. Strategic leadership, clear internal policies, and a supportive institutional culture are crucial factors, with leaders playing a vital role in promoting innovation and resource allocation. External collaborations with industry, government, and local communities, alongside the development of an innovation ecosystem involving incubators and digital technologies, are proven to enhance knowledge transfer and value creation. Significant challenges include limited research and innovation capacity, financial constraints, resistance to internal change, and social issues. This study extends the understanding of entrepreneurial universities by identifying the complex interplay between internal and external factors as drivers and inhibitors of transformation. This transformation is essential for increasing the relevance of higher education and its contribution to regional economic development.

07 November 2026
Pemikiran dan Gagasan
Karya Ilmiah

Dari Inkubasi ke Komersialisasi: Peran Sistem Pendukung Startup dalam Transformasi Entrepreneurial University

This study analyzes the crucial role of startup support systems in facilitating the transformation of universities into entrepreneurial entities, focusing on the transition from idea incubation to product commercialization. Utilizing a systematic literature review, this research identifies key factors, essential skills, and challenges encountered throughout the process. Findings indicate that entrepreneurial universities fundamentally alter the higher education landscape, producing innovative graduates capable of founding startups and acting as agents of economic change, which in turn strengthens institutions' positions within the global innovation ecosystem. The commercialization process, though complex and non-linear, heavily relies on the development of passion-driven ideas, integrated business models, and innovative business networks. University support systems facilitate these skills through training and mentorship, which are 50% more effective when integrating hands-on practice. Close university-industry R&D collaboration and structured incubation stages prove vital, with 70% of successful startups having access to venture capital. However, challenges such as limited innovation capacity and weak university-private sector collaboration, particularly in developing countries, persist. This study extends entrepreneurial ecosystem theory by positioning startup support systems as crucial mediators between academic capabilities and commercial success, underscoring the importance of integrated support. The implication is the need for adaptive policies and multi-stakeholder synergy to foster dynamic and sustainable startup ecosystems.

07 November 2026
Pemikiran dan Gagasan
Karya Ilmiah

Kesenjangan Strategi Pemasaran Perguruan Tinggi dan Perilaku Pencarian Informasi Generasi Z di Era Digital dan Society 5.0

This study aims to identify the gap between higher education marketing strategies and Generation Z's information-seeking behavior in the digital and Society 5.0 era. Employing a qualitative approach with a case study design, this research involved 20 informants (10 university representatives and 10 Generation Z individuals) selected through purposive and snowball sampling until data saturation was reached. The findings indicate that University X adopted extensive digital marketing strategies, utilizing Instagram, TikTok, YouTube, and its official website as primary channels, with significant budget allocation for advertising campaigns and influencers. However, the content provided often remained formal, less interactive, and fact-oriented, whereas Generation Z exhibited a strong preference for personal, authentic, visual, interactive, and easily accessible information through social media and peer/influencer recommendations. Gaps were identified in content format (formal vs. interactive), information focus (academic vs. social experience), and platform preferences (e.g., university's focus on Instagram/Facebook vs. Gen Z's preference for TikTok/YouTube for dynamic content). This study extends the understanding of diffusion of innovation theory and digital information-seeking behavior by positioning authenticity and interaction needs as critical mechanisms in shaping marketing communication effectiveness. The research implications highlight the urgency for higher education institutions to design more personalized, interactive, and relevant content strategies to effectively bridge this gap with Generation Z preferences.

07 November 2026